Exterior Signage

Benefits of Using Exterior Signage for Your Business

Adams Signs creates memorable, high-quality outdoor signs for any size of business and industry. We take your vision and create a custom sign solution from start to finish. From pylon signs to storefronts, we offer full-service sign project management. There are many benefits to adding exterior signage to your building, including:

• Increased Visibility: Well-designed and strategically placed exterior signage grabs attention, increases visibility, and makes a business stand out.
• Brand Recognition: Consistent use of logos, colors, and branding elements in exterior signage helps reinforce brand recognition and build a strong brand identity.
• Promotes Credibility and Professionalism: High-quality exterior signage conveys a sense of professionalism, establishing trust and credibility in customers’ eyes.
• Creates a Positive First Impression: Eye-catching and well-maintained signage creates a positive first impression, encouraging potential customers to enter the business.
• Wayfinding and Navigation: Exterior signage, such as pylon signs or monument signs, help visitors find their way and provides clear direction, ensuring a positive customer experience.
• 24/7 Marketing: Exterior signage is a continuous marketing tool, working round the clock to promote a business and attract customers, even outside operating hours.
• Differentiation and Competitive Advantage: Unique and visually appealing exterior signage sets a business apart from competitors and helps it stand out in a crowded market.
• Cost-Effective Advertising: Exterior signage is a one-time investment that provides long-term advertising benefits without recurring costs, making it a cost-effective marketing tool.

Overall, exterior signage is crucial in attracting customers, building brand recognition, and creating a positive impression of a business or organization.

Most Common Types of Exterior Signage

Ideas on limitless when it comes to exterior signage crafted by the experts at Adams Signs & Graphics. To help give you an idea on the most common types of exterior signage and their benefits:

1. Building Signs: Building signs are mounted on the exterior of a building and serve as a prominent identifier for a business. They display the name, logo, or branding, helping to establish brand recognition and attract attention from potential customers.
2. Pylon Signs: Pylon signs are tall, freestanding structures typically found near roadways or entrances to shopping centers or business parks. They are visible from a distance and can display multiple business names or logos. Pylon signs increase visibility and enhance the presence of businesses, particularly in areas with high traffic.
3. Monument Signs: Monument signs are low-profile, solid structures typically made of durable materials like stone or brick. They are placed near a property or development entrance and display the business or organization’s name or logo. Monument signs provide a sense of permanence and professionalism while helping with wayfinding and creating a positive first impression.
4. Awning Signs: Awning signs are typically attached to the front of a building and provide both functional and promotional benefits. They offer shade and protection from the elements while displaying the business name or logo. Awning signs enhance visibility, add a touch of style, and can draw attention to a storefront.
5. Window Signage: Window signs utilize vinyl lettering, graphics, or decals applied to the windows of a business. They can showcase business hours, promotions, or other important information. Window signage attracts attention from pedestrians, helps communicate critical messages, and can entice people to enter the store.
6. Sidewalk Signs: Sidewalk signs, or A-frame signs or sandwich boards, are placed on the sidewalk outside a business to capture pedestrians’ attention. They can display promotional messages, menu specials, or directional information. Sidewalk signs act as a street-level marketing tool, attracting foot traffic and encouraging impulse visits.
7. Canopy Signs: Canopy signs combine an awning’s functionality with a sign’s branding impact. They provide shelter and protection from the weather while displaying the business name, logo, or other relevant information. Canopy signs add visual interest, reinforce branding, and make a storefront more noticeable.
8. Electronic Signs: Electronic signs, often LED displays, use digital technology to showcase dynamic content. They can be programmed to display changing messages, promotions, or real-time information like weather updates. Electronic signs capture attention with bright and eye-catching displays, offering flexibility and the ability to convey timely messages.
9. Safety Signs: Safety signs, such as exit signs, fire extinguisher signs, or parking signs, are essential for maintaining a safe environment. They provide important information and instructions to ensure the well-being of individuals on the premises.

Examples of Exterior Signs

We pride ourselves on creating professional custom signs that draw attention to your business. Check out examples exterior signage projects for inspiration.