Happy New Year!!! The new year brings so many changes for businesses. It could mean a new look or making your existing sign stand out. As the New Year begins, we would like to remind you of the importance of the first impression of your business – Your sign!
A first impression can make or break a retail business. Consumers are sometimes drawn into unfamiliar stores based on the quality of that store’s signage. The signage is a key decision to enter vs. not to enter and is an important component of a good first business impression. If the initial “signage impression” is bad, the consumer will remember it. Bad impressions are quicker to generate and more resistant to disconfirmation than good ones. High signage quality can generate a strong first impression which leads to the consumer making a “quality inference.” That quality inference leads to foot traffic, and foot traffic leads to higher sales. That is a “positive circle” that you want your customer to have – and they’ll get it through high quality signage.
Updating your current signage may be as simple as servicing your signage. Replacing burnt out bulbs, cleaning the signage faces, applying new vinyl as needed, a fresh paint job, or upgrading the lighting to LED lighting from fluorescent lighting. These simple changes can make a world of difference. Make sure your timers for your signage are set to coincide with the time changes. These are a few quick fixes that can make your signage stand out if you are not able to upgrade right away.
Now is the time for fresh starts and new beginnings! Every year, millions of people all over the world make it a point to create a list of the goals that they want to achieve in the New Year, and why not? A new year is a fresh start and a great time to start over! Sometimes the start of a brand New Year is just what a person needs to jump start their hopes and dreams. Let Adams Signs make your signage dreams a reality.